Rationale,feedback and evaluations

EVALUATION OF THE FEELGOOD DRINKS BRIEF:
I started of with the initial idea of photographing people with props, i changed it slightly by taking images of people from magazines i creating images to go with them. I have looked at the book tactile allot and have taken some ideas from there, cutting all my type out of card and generating images from bright coloured card as this suits the theme of the feelgood drinks website.I feel that i am moving to slowly with it, this week i need to print of my mock ups for each poster and finnish the designs on them so that next week, i can focus on all the other elements of it, and the final print production.


EVALUATION OF MAGAZINE BRIEF:
The magazine brief was meant to be a brief that was ongoing but ran quite thin, doing quick illustrations for the magazine layouts, but i got to involved with my other projects and it got pushed to the side. After filling out my timetable of hour by hour, i set myself the target of completing the magazine layout in a day, using each article as a one day brief, i managed to do one in a day today so hopefully doing it this way i should be able to generate enough work.The problem with doing it so quick is that am not doing enough research and development, I'm getting straight on the computer and making it, perhaps i should force myself to plan and draw it out first so that i generate enough work for my brief.


EVALUATION OF LOGO BRIEF:

I am pleased with the outcomes for my logos, it was a very time consuming project, i was printing each logo as a four colour separation, but i think it was necessary as they are meant to convey the feeling of preciousness so it was suited to the brief.I got allot of feedback in the crits, some people said that i should pick modern day logos such as facebook and make them look more old fashioned, this was something i considered in my research and development but i made the decision to go with the old fashioned logo.Perhaps i could develop this brief, i would enjoy developing them into actual product packaging or design posters that have the nostalgic feel to them, this is maybe something to consider for my final major project.


1. RATIONALE: -
In my third year want to focus more on illustration and process. I want to further my skills in screenprint and put to practice the tips I learnt on work placement. I want to make more use of illustrator for my initial designs before being printed this way my images will print clearer and look more professional. I don’t want to do commercial design as such, maybe design for one of pieces, and carry on with what I learnt in visual language by taking everyday articles and objects and illustrating them.

2. CONTEXTUAL RESEARCH / CASE STUDIES
- Adrian Johnson, Christine berrie – Illustration
- ‘ I want design’, design for articles, posters and music covers
- Studio Mik Mik, illustration, layout and design.
3. PRACTICAL DEVELOPMENT:-

Skills to develop:
- Illustrator
- Drawing skills
- Screenprint
- Letter press

Improve my skills at presenting and documenting my work, making it looks more professional. Be more confident with my work, being able to talk about it in depth and be happy with it. Be more precise about decision making and idea generating, meaning my practical development will be faster and I can generate more ideas. Learn to take a step back from my work so I cans see the direction I am going?

4. DOCUMENTATION / EVALUATION: - what methods will you use to document & evaluate your work, when will you use them and what do you expect to achieve from this?
Blog – Make use of the third year page I have set up, by critically analysing my work and other designer’s work. Also use it for documentation.
Last year I started timetabling my weeks, I have my diary but start making week to week timetables so that I now how long I have to complete projects, so hopefully it wont be a rush at the deadline.
I will keep my tutorial and crit feedbacks forms so that I can look back and see how I have progressed, also so that I don’t forget the advice given to me, and I can respond to peoples opinions.

BIBLIOGRAPHY / SECONDARY SOURCES:- List proposed sources of secondary research that will support the development of your work.
Books:
- “The fundamentals of Illustration”- Lawrence Zeegan
- “The picture book” – Angus Hyland
Magazine articles:
- Grafik
- Creative review
- Design week
- Illustration and type magazines
WEB SITES:
www.computorlove.co.uk
www.madethought.co.uk
www.iwantdesign.co.uk
www.k2screen.co.uk
www.helloven.co.uk


PROJECT PLAN:- Provide a detailed timetable of how you will use your time over the next five weeks?
Possible work placement – wk beginning the 27th.

4 briefs –
Drawing and magazine articles ongoing up until Christmas
Back to the old brief, 3/ 4 wks.

Dissertation-
Ongoing up until Christmas, hopefully have a rough draft before leave for the holidays.

Back the old

The back to the old brief is about generating that feeling of nostalgia, im taking old style logos and posters and taking there style to turn modern day logos into considered precious design.

illustrations from magazines

Last yaer i started doing illustrations onto magazine articles, it something i want to continue this year.I found the artsist Sija Goetz, who does things slightly similar.

Tactile

I looked at a book called tactile before i started he magazine article and its all about making objects out of card so i thought i would try it with a spilt cup of tea, it doesnt really work but it might be usefull idea for my next project.

Magazine ilustrations

For one of my briefs i have decided to take newspaper articles or pieces of text and make them visual, this particular article was about the origins of tea, so i decided to put it into context and make it into the guardian guide.
I wanted to get across the idea o traditional English breakfast so i chose a traditional teacup and a modern day tea cup and pot to show the idea that people still drink tea in the traditional way.