Feelgood drinks.
This brief is still ongoing; the competition deadline is in Febuary. I chose to do a competition brief because I thought it would be good for me to do I quick turn around brief, that had to be practical and understood.
Originally I wanted to photograph people holding up props, a lot like the pixelgarten images up on my research blog. My photography skills are not good enough to use my photograph as the final image, so I decided to turn the photo into an image adding text to it. I am pleased with the images now, I need to consider the brightness of the image and perhaps the stock it is printed on, as it doesn’t present the idea of feelgoodness. The posters also don’t relate to the drink enough, this is something that I have started to consider; I need the brands logo on my work and an image of a bottle so people relate the images to the drink. I have started ideas on re-branding the company, as their logo didn’t fit with my work. I have done rough logo ideas and photographed them on the bottle. I will continue with the re-branding of the company and add this to my image so hopefully it will fulfill the brief requirements.
Back to the old.
This brief was about the process of screen-printing. It stemmed from my dissertation subject, about wartime propaganda, so I started looking at a lot of 1920 – 40s design. It was also interesting to see how much modern design is still influenced by this era. I wanted to recreate this feeling of considered design and preciousness through logos. I purposely chose logos that had history, and wanted to restore their heritage.
All the logos are screen-print through four color separation, which took quite a bit of time, but I am glad I chose this process as it is appropriate to the brief. Perhaps considering using modern day logos and converting them back to the old would have been a good idea, perhaps people would have then understood what I was trying to achieve better. I would have also liked to develop this brief further by turning the images into posters and perhaps redesign the product packaging est.; I think this would have bound together the brief, giving it more of a complete finish.
Making text visual.
This brief was supposed to be a series of quick turnovers, picking an article a week and creating an illustration. It turned out that along with my other work and the pace that I work at I found this to difficult, so I set the target of creating six illustrations, I have managed to do five, and decided to do multiple prints for certain illustrations, such as the illustrations about the Greek riots. Although I didn’t reach my target I have probably learnt the most by doing this brief, I realized that I was able to produce work quickly and still be pleased with it. Although not all the images are good, i.e. the article about deforestation is not my best piece and probably wont go in my portfolio, I think I have produced some work that reflects what it is I like doing, and it has given me some good idea for my final project, and the way in which I would like to work.
Overall, I am pleased with this body of work, its not stacks, but I have more development work than in previous hand ins and I have produced work that I would happily put in my portfolio, I have learnt that working fast isn’t a bad thing, and I have also improved my skills in print, becoming independent in the print room, and not relying on tutors help, something which I outlined in my rationale.
